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The Dream Drop feature has been designed to enhance the player experience and provide players with unmatched experiences. With a total of 32 MEGA Jackpot winners since launching the product four years ago, Dream Drop has been a constant focal point for player interest.

“Seeing such a positive player response so early is a rewarding reflection of the hard work and dedication that has gone into bringing Dream Drop to market. We’re excited to build on this momentum and encourage Danish operators looking to elevate their jackpot offering to discover what Dream Drop can do for their casinos and their players,” Smith added. 

FDJ United Director of Casino and Gaming David Robertson was similarly pleased with the opportunity to see his company strengthen its content offering with brand-new types of content. 

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The objective is to create more relevant engagement moments across the player journey, from first interaction to repeat play, cross-sell and long-term retention.

“As much as we work as a managed service, it’s always a collaboration,” Wilson states. “We need to make sure that the operator and Splash are a partnership, we understand your requirements, and then we can go out and deliver that for you.”

That management also involves balancing margin and longevity. Wilson notes that Jackpot engines need to balance commercial performance with a sustainable and enjoyable player experience. Operators need enough control to manage contribution levels, drop mechanics and reward frequency, while ensuring the product remains engaging and fair for players over time.

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During a session of the House Audit Committee last Thursday, members of parliament (MPs), the Data Protection Commissioner and representatives from the Welfare Benefits Administration Service (WBAS), the Gaming & Casino Supervision Commission and the National Betting Authority (NBA) convened to discuss ways to identify and restrict gambling activity among GMI beneficiaries, as reported by Cyprus Mail.

While the intention is to protect vulnerable households and ensure welfare is spent on essential needs, proposed measures are being complicated by legal, technical and privacy obstacles.

Harris Tsangarides, executive director of the Gaming & Casino Supervision Commission, said his department had noticed spikes in gambling activity coinciding with GMI payment dates, prompting the regulator to consider “technical solution” to cross-reference GMI beneficiary lists with casino membership records.