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The partnership extends the feature to Unibet and Maria Casino, which are part of the FDJ UNITED group. Relax Gaming Jackpot Business Owner Alastair Smith has welcomed the opportunity to collaborate with the group on this launch, adding:
“We’re delighted to announce the launch of Dream Drop in another regulated market. The Danish player profile is an excellent fit for the unique jackpot experience that Dream Drop offers, and early results have exceeded expectations.”
The Dream Drop feature has been designed to enhance the player experience and provide players with unmatched experiences. With a total of 32 MEGA Jackpot winners since launching the product four years ago, Dream Drop has been a constant focal point for player interest.
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Hurst is also a board member at Global Gaming Women, giving her firsthand experience of how networks, mentorship and role models can help women advance. She was previously recognised in iGB’s Most Influential Women list in 2024.
Another MIW 2024 alum, Lois Bright, who also founded of Women in Gaming Africa and co-founded Gaming Advisory Partners, says the group’s key achievement has been making women visible and helping them to progress into leadership roles.
“I think it’s given a boost to women in the sense that they have a platform for tangible change, not just them as individuals, but collectively as a movement,” Bright says.
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Members flagged the growing issue of illegal gambling sites’ advertising appearing across social media, an issue the sector in Netherlands has sought to tackle directly through legal action against Meta.
Speaking on behalf of the government, Van Bruggen said: “Meta, especially as one of the parties, but also Google, is really open to this conversation.”
She said the government would receive a report every six months on illegal gambling advertising across these platforms. She insisted the issue should also be dealt with at an EU level, through the Digital Services Act.