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This digital expansion coincided with a continued shrinkage in physical retail. Great Britain had 8,081 licensed premises at the end of the period, down 2% year-on-year.

Several operators have announced shop closures over recent months, including Entain and Flutter, citing a rising tax burden.

Online casino games remained the largest segment of the remote market, generating £5.7 billion ($7.6 billion) in GGY, with slots accounting for £4.8 billion ($6.4 billion) of that total.

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A cross-party committee covering gambling in the House of Lords has recommended a comprehensive ban on gambling advertising across the UK, identifying a reduction in marketing reach as the most effective measure to combat gambling-related harm in Great Britain.

Published on 17 September, the House of Lords Liaison Committee’s follow-up report revisits their 2020 inquiry into the social and economic effects of the gambling industry, with a focus on advertising, marketing and sponsorship. 

The committee concluded that current evidence justified taking “meaningful steps” against the sector, including a comprehensive advertising ban, to reduce exposure especially among children and vulnerable groups, and to curb problem gambling.

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Casinos in Holland are not limited to a maximum or set number of slots, either – but Petra says the operator is careful not to overwhelm players with too much choice.

Variations in the estate seem to largely be down to the size of the property rather than assumptions about customers. In some of the larger casinos, players can enjoy Interblock’s brilliant Stadium setup, where slots and table games combine with a live presenter for an energetic, effervescent casino floor.

Holland Casino calls this Next Zone, and as Petra elaborates: “It’s an innovation we made a few years ago to see how we can develop a casino product because I think in the industry, we are very well known for what we have, but how do you innovate?”