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What is Miner Donkey Rider?

GiG is approaching the completion of its acquisition of an 80% stake in 888Africa, marking a significant new chapter for the group. It is an unexpected return to B2C for GiG, but one that group CFO Phil Richards believes can deliver immediate earnings while providing a stronger foothold in Africa.

Last month, GiG Software plc announced plans to acquire an 80% stake in Evoke’s 888Africa, in a deal valued at up to €16.4 million ($19.1 million).

To fund the acquisition, the company intends to raise €2.5 million through a directed share issue and €6 million through convertible debt. The deal marks its return to B2C after becoming a pure play B2B platform play in 2023.

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“Africa is an important and growing part of SmartSoft’s international strategy, and joining the African iGaming Alliance represents an important step in strengthening our long-term commitment to the continent,” he commented.

Peter Kesitilwe, CEO of the AiA, added: “SmartSoft already has significant exposure to African markets, and we look forward to working with their team on issues ranging from B2B licensing and market access to responsible gaming, channelisation and sustainable regulation.”

The AiA said this was the latest example of its objective of bringing industry stakeholders into “constructive dialogue” as Africa’s gambling market develops.

About Miner Donkey Rider

Kambi’s path to the 2026 World Cup began with its initial investment in AI trading technology in 2021. The platform was deployed at scale during the Qatar 2022 tournament and fully embedded within its trading operations by 2024.

By 2026, the technology had already been tested across several seasons of top-level competitions including the Premier League and Champions League. AI now trades more than 70% of bets across Kambi’s network, including all football and tennis.

The 2026 World Cup was therefore the culmination of five years of development that had embedded AI throughout Kambi’s trading operations.